"What type of leadership will we need for the next 75 years?"

De Baak has been the premier training institute in the Netherlands for 75 years. The organization prides itself on a unique philosophy and a rich history. To commemorate this milestone—and more importantly, to look ahead—they launched the podcast series "Ongeboren Leiders" (Unborn Leaders).

In this series, hosted by Pieter van der Wielen, the focus is on key themes such as feminism, diversity & inclusion, equal opportunities, sustainability, and Generation Z. The discussions delve into the type of leadership required for the next 75 years.

Featured Guests:

• Hajar Yagkoubi – Leadership and Generation Z

• Faiza Oulahsen – Leadership and Sustainability

• Sander Schimmelpenninck – Leadership and Equal Opportunities

• Madeleijn van den Nieuwenhuizen – Leadership and Feminism

• Angelo Bromet (Prospect Eleven) – Leadership and Diversity

Concept and Creation: dawn
PR: HPB | Het PR Bureau
Media: Wavemaker

Creatives United oversaw the extensive research into De Baak’s 75-year history, as well as overall project management, production, launch strategy, and coordination of all involved agencies—including media buying, creative services, and PR—on behalf of De Baak.